Product Showcase: Designer Drinks
News
By Erica Burke   
Monday, 24 November 2008
Cheerwine
Cheerwine – a burgundy-red, bubbly cherry concoction named for its appearance – was developed in North Carolina more than 90 years ago, where its popularity continues today. The beverage is as much a staple of the Tar Heel State as barbecue – and a fond memory for many who have grown up sipping the sparkling drink. With a growing affection comes distribution goals beyond the state, and the drink of many memories is becoming available nationwide.

bot
The idea of a healthy, low-sugar and great-tasting beverage made sense to husband-and-wife team Cricket and Brian Allen, but they could not find such an alternative to juice boxes for their children at grocery stores. So they made the logical next move: they created their own. As soon as their product – bot – hit stores in Princeton, N.J., they knew they had something. bot is not only good for kids, it’s also environmentally conscious – 1 percent of its sales for 2007 went to The Wetlands Institute in Stone Harbor, N.J.

Hemp Bliss
Hemp foods and beverages are gaining more recognition from nutrition experts due to their high concentrations of Omega-3 and Omega-6 essential fatty acids, strong digestible protein profile, fiber content and a host of vitamins and minerals. Founded in 1998, Manitoba Harvest – maker of Hemp Bliss hempmilk – has not only developed healthy hemp products, but has worked to educate the public about healthy lifestyle choices and to support sustainable agriculture. In addition to its award-winning line of Hemp Bliss hempmilk, Manitoba Harvest produces organic cold-pressed hemp seed oil, shelled hemp seed, hemp seed butter, hemp protein powder, and hemp protein and fiber powder.

Mini Thin Rush
The Mini Thin Rush family of energy products recently added citrus flavors ­orange and lemon-lime to its popular line of 2-ounce liquid energy shots. Mini Thin Rush A.M. is the line’s new mocha-flavored 2-ounce energy drink shot. Created with busy and active people in mind, the liquid energy shots are sugar-free and contain less than one carbohydrate per serving. Most importantly, they provide six hours of energy without the crash typically experienced with other energy drinks. Distributed by BDI Marketing, Mini Thin Rush offers liquid, gum and capsule energy products.

Kid Fuel  
Kid Fuel, the first vitamin-enhanced, naturally flavored water beverage for children ages 3 to 12, is establishing itself not only in the children’s beverage category, but the enhanced water segment, as well. The health-boosting formula contains calcium and a complete matrix of B-vitamins, which have been found to relieve stress and have a calming effect on kids. Kid Fuel is naturally flavored, contains only 50 calories and has no high-fructose corn syrup or color additives. Made with purified water, its kid-friendly flavors include grape, kiwi-strawberry, orange and raspberry.

DESIGNER Whey
DESIGNER Whey – headed by NEXT Proteins – is a leading protein company known for its great-tasting, healthy whey-based products that support healthy lifestyles. Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded consumer whey-based products, including powders, bars and beverages. The company says those who use DESIGNER Whey protein products before and after workouts will experience better strength, better power, better muscle recovery, and better health and performance.
 
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