Bread & Wine Catering serves high-end clientele with a combination of contemporary and classical cuisine.

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Classic Party Rentals

To say that Daniel Flores is a hands-on businessman would be an understatement. Flores co-owns Bread & Wine Catering with his wife, Dana, and when they are working an event, Daniel refuses to let anything go to chance. While Dana prepares the food, Daniel makes sure the event is running smoothly.

“If a client is bringing you money, they should dictate exactly what they want for all aspects of the party,” Daniel Flores says. “We make sure that they get everything and that every detail is perfect.”
Flores is not afraid to roll up his sleeves to get a job done. “I’ll be [at the event] from start to finish,” he says. “Clients see me hauling something they wouldn’t expect me to. I’m there so that the client is confident and to make sure the event goes right.”

World Course
Bread & Wine says it is a modern catering company featuring global cuisine that is “wide-ranging, delicious and beautiful.” It combines contemporary and classical cuisine that can complement all tastes and types of events.

At a dinner for Vanity Fair magazine, Bread & Wine started with Vietnamese lobster rolls, seared ahi tuna, yellowtail tartar with caviar and assorted dim sum. The main course was a choice of filet mignon medallions with a Korean barbecue sauce and shitake mushrooms, black cod with a lemon cilantro chili sauce or miso glazed eggplant, sautéed bok choi and roasted pumpkin. The sides included lotus root salad, enoki mushrooms and Szechuan long beans, and featured a dessert of red bean ice cream, green tea mochi and vanilla bean crème brulee.

While mixing flavors that are traditional and modern, it brings an ethnic and international flair to its gastronomy. The caterers also emphasize that all food is prepared fresh.

A-List Caterer
As a boutique caterer, Bread & Wine has developed a style that allows it to perform for high-end clientelé. It has received several catering contracts for luxury brand store launches and cocktail parties. “A lot of fashion and media people have certain specifications about how they like their food, which we know how to prepare for them,” Flores says.

“Often menus may need to be planned based on limitations of space, as well,” he continues, explaining that Bread & Wine might need to prepare food on sites that do not have the means to create full meals. He points out that preparing bite-size food that is not cumbersome, still high quality and tastes good is what the caterers specialize in.

Flores notes that a German company was opening a store in Santa Monica, Calif., and wanted to have a launch party catered by Bread & Wine. He needed to work with the company’s partners in New York via e-mail, as well as having to coordinate with an Italian heiress whose estate was going to be used for the party. The client made it very clear they wanted clean-cut staff dressed a particular way from shirt to belt to shoes, and a red carpet for celebrities and media.

“I can get a red carpet, press lighting, valet; it helps to expand the type of jobs that we can do,” he states, adding that Bread & Wine does all its own staffing and holds casting calls.
“In this day and age, we may do an event with someone out of Paris who doesn’t know the L.A. terrain,” Flores says. “You need someone to make sure the fire marshal shows up, who understands it’s a party event and can get it out to social outlets and who knows and can handle a lot of press being put on [the event].”

No Ads Necessary
Possibly the most amazing aspect of Bread & Wine’s success is that the company has never advertised and gets all business by client word of mouth referrals or its own self-promotion – which seems daunting because Flores claims he doesn’t even have business cards.

“Business just grew,” Flores says. “To this day, we don’t really do advertizing at all. A lot of our clients – InStyle magazine, Louis Vuitton, E*Trade – basically seek us out on word of mouth or referral from another professional colleague.” The company has great relationships with public relations representatives and marketing directors throughout New York and Los Angeles, he notes.