When it comes to a brand, most believe it resides in the province of marketing. That is an often fatal falsehood that almost always leads to failure, a distrust of brand in general and being left in the dust by the competition. The truth is the province of brand resides in the C-suite, with the leader of the entire operation, whether it is the CEO or the owner. If it doesn’t, the brand will fail.

Page 11 of 11

Check out our latest Edition!

 

Video

Contact Us

Food and Drink Magazine
150 N. Michigan Ave., Suite 900
Chicago, IL 60601

  312.676.1100
  312.676.1101

Click here for a full list of contacts.

Latest Edition

Spread The Love

Back To Top