Shopping the seafood section of grocery stores is not always the most pleasant of experiences. Ac­cording to surveys of seafood purchasing habits, the No. 1 reason many shoppers do not purchase more seafood than they do is because of questionable freshness, “fishy” aromas and also because they don’t have the time and are often unsure of how to prepare it. 

Diaz Foods may be a family owned business, but the company does not operate like one – especially the ones where family members rely on nepotism for their jobs, President Rene Diaz says. “In a family business, you get your job because of your relationship with the family,” he says. “You get your job based on your capabilities at Diaz Foods.”

Its range of offerings and geographic reach throughout Oregon and Washington are major competitive advantages for Columbia Distributing. “Our biggest competitive advantage is our list of suppliers and our mix of products,” CEO and President Gregg Christiansen asserts. “We’re one of the few that distributes wine – through a shared service agreement with Young’s Market – and soft drinks, beer and non-alcoholic beverages. We’re one of the largest beer distributors in the country, and with our shared service agreement in the wine business, our geographic coverage is the largest in the Northwest.”

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