How Stonewall Kitchen cooked up the perfect co-branded partnership with Legal Sea Foods.

By Stef Schwalb

Stonewall Kitchen is a specialty food company known for its top-notch range of products, which includes everything from its signature jams, jellies and marmalades, to a range of delectable condiments, sauces, baking mixes and more. With humble beginnings in local fairs, farmers’ markets and festivals as part of its inception in 1991, Stonewall Kitchen has remained committed to the creation of unique recipes and flavors as the company continues to evolve. Using only the best ingredients and a development process that’s carefully curated and meticulously overseen for quality, Stonewall Kitchen’s products are available stateside and around the globe in more than 6,000 locations and 10 company stores. A recent announcement about a new partnership with Legal Sea Foods is expanding reach into an additional culinary category that’s a cool catch for holiday gifting and beyond. We got in touch with Janine Somers, Stonewall Kitchen’s Director of Marketing and DTC Sales, for some insights into this tasty new collaboration.

“When we set out to create the premier specialty foods platform in North America, home to a family of premium quality brands, our first step was to develop criteria for the kinds of brands we would be interested in acquiring or creating a licensing partnership,” explains Somers, adding that the criteria included what you might expect. “We are interested in like-minded, specialty foods brands creating high-quality, premium food as well as brands that have a great culture and team chemistry. To that end, Legal Sea Foods was at the top of our list, and the icing on the cake since we share our backyard with them – both being from New England!”

It was this kinship of quality and company that inspired Stonewall Kitchen to reach out to Legal Sea Foods in March about the possibility of partnering. “Fast forward eight months,” continues Somers, “and we’ve launched a line of co-branded products, including: House Cocktail Sauce; House Tartar Sauce; Lemon Dill Seafood Marinade & Dressing; Spicy Cocktail Sauce; Chipotle Tartar Sauce; Lemon Dill Aioli; House Vinaigrette; and House Oyster Crackers.” The new product line fits seamlessly into Stonewall Kitchen’s growing portfolio of offerings and is a great way for Legal Sea Foods to expand their market reach, and marketing efforts, off-premise to online. We anticipate more partnership initiatives from Stonewall Kitchen in 2019, and we can’t wait to dive deeper into where the company goes from here.

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